Greek Gear

Reading a business magazine in the doctor's office inspired Joseph Tantillo to try his hand at online retailing. At the time, he and his wife were expecting their first child and wanted to work from home. An article about starting an online store jumped out at him, he recalls—and, as a member of a fraternity in college, he decided to sell personalized Greek apparel to that market. After setting up shop for just $79.95—the cost of a merchant account with Yahoo!— he began researching what kind of products his former fraternity brothers might like. Using the strong Greek network worked, as he's built GreekGear.com's yearly sales to $1.9 million. Read Joseph’s story here.

See: http://www.greekgear.com/