How the U.S. Engages the World with Social Media

The perception of the U.S. abroad varies widely, and is subject to
many forces, including world events, media coverage, policy changes, and
presidential administrations. In response, the U.S. State Department,
America’s public relations branch, has been charged with the difficult
task of engaging in the dialogue surrounding the controversial policies
discussed in almost every corner of the world.Social media has
proven to be a valuable tool in this regard, and the State Department
has made impressive gains in their mission to turn conflict into
conversation. Cabinet officials, foreign dignitaries, and embassies are
experimenting with ways to inject America’s voice into the global
chatter. Some of their experiments are paying dividends that few
expected. Here’s a look at some of these efforts.

Link: Mashable